Saturday, October 5, 2019

When an American Meets an Arab Essay Example | Topics and Well Written Essays - 1250 words - 1

When an American Meets an Arab - Essay Example Moreover, I also intend to evaluate these experiences of mine in the light of the knowledge and insights extended by the theorists like Hofstede and Hall. I would specifically like to narrow my personal experiences around the communication approaches and the accompanying differences that turned out into a mutually funny and humorous situation, when we had the first meeting with a group of US business delegates, at UAE. I worked as a junior manager with a UAE based Telecom Company. From the very start, it was obvious to me that our guests were not conversant with the Arab cultural orientation. Things were not so conducive on our side also. Most of our managers were expecting the Americans to be straightforward, task-oriented and punctual, based on the cursory experiences they had acquired on their short vacations to the US (Klein & Kuperman 2008). The meeting took place in a hotel and the initial interactions were marked by the customary exchange of pleasantries. Our team comprised of seven members with a senior manager acting as the team leader, while the American delegation comprised of six people, two of which were women. The meeting was meant to discuss the issues pertaining to a proposed technological collaboration between the two firms. The American head extended his hand to our senior manager and I must say his handshake was firm and strong. In contrast, our manager’s handshake was gentle and prolonged. It was obvious that the guest intended to end the handshake, but our manager kept on gently holding his hand for a few more seconds while exchanging courtesies. The consternation was quite obvious on the faces of our guest and the American delegates. To me who was aware that the Americans doubted the sexual orientation of my manager, going by his prolonged and gentle handshake, it was getting difficult to hold laughter.

Friday, October 4, 2019

The Marketing Environment Assignment Example | Topics and Well Written Essays - 250 words

The Marketing Environment - Assignment Example Brands. Yum which was started by Pepsico Inc. is a major franchise with such names as Pizza Hut, Taco Bell, Kentucky Fried Chicken, Dong Fang Ji Bai and A & W restautrants. Its main operation strategy has been to establish a franchise (Cyrek, 2009). Franchising is using another firm’s successful business strategy to develop one’s business. The brand of one company is therefore used to sell by another according to a business agreement between the two (Anttonen, 2005). Just like Yum, Subway is a franchise. The main deifference is that wherass Yum offers a variety of services, Subway specializes in fast foods, with sandwiches as their main product. This specialization has given Subway an edge since it is easily identified with the sandwich which is its main widely recognized product. In a way it is the swift expansion program that worked to Yum’s advantage, yet presently they don’t seem to have anywhere else to expand to, since their company has saturated its primary US, European and Asian market (Subway, 2008). Subway still enjoys a lot of room for expansion especially to the newly emergent Chinese market. Marketing the sandwich is therefore a process that will keep expanding for subway in the near future. But the biggest key advantage Subway has is in its name, they mainly market their products in subways with passengers who just find the product very convenient to grab on the way to their destinations (Subway, 2008). Products such as sandwiches do well in markets where people have a relatively high disposable income. A busy environment in which people have tight work schedules that does not give them the extra time to cook for themselves also suffices. Subways which serve customers on transit are quite strategic for selling sandwiches too just as explained above. The main trends that affect the business is economic recession such as the one which started in 2007. Sandwiches may be delicious, but they are classified as luxuries and are thus

Thursday, October 3, 2019

World Cultural Heritage Essay Example for Free

World Cultural Heritage Essay In this world, since its existence, there were so many things happen. Some were happened for a reason, some were not. Up until now, there are thousands of places on earth that people might look at them as the symbol of arts, source and origin of some cultures and also religions. These World Cultural heritages include tangible culture (such as buildings, monuments, landscapes, books, works of art, and artifacts), intangible culture (such as folklore, traditions, language, and knowledge), and natural heritage (including culturally significant landscapes, and biodiversity). Nowadays, there is an organization that claimed themselves as UNESCO (United Nations Educational, Scientific, and Cultural Organization). This international body has been successful at gaining the necessary support to preserve the heritage of many nations for the future. According to UNESCO, world cultural heritage is any of various areas or objects designated as having â€Å"outstanding universal value† under the Convention Concerning the Protection of the World Cultural and Natural Heritage. This convention, adopted by UNESCO in 1972, provides for international cooperation in preserving and protecting cultural and natural treasures throughout the world. Other than that, this organization also contribute to peace and security by promoting international collaboration through education, science, and culture in order to further universal respect for justice, the rule of law, and human rights along with fundamental freedom. The World Heritage List includes 962 properties forming part of the cultural and natural heritage, which the world heritage committee considers as having outstanding universal value. Among all of places, few of them are situated in Malaysia. The most famous world cultural heritage site in Malaysia is situated in Malacca. There are many historic values in Malacca. It was established by the Srivijayan Prince Parameswara, the Sultanate of Malacca. Legend said that Parameswara decided to establish Malacca after seeing one of his dogs defeated by a mouse deer, naming the state after the tree he was resting under. On 7 July 2008, Malacca was officially listed as a UNESCO World Heritage Site in recognition of its important cultural and historical significance. Many museums have been established to contain the significant artifacts. For instance, Melaka Sultanate Palace Museum, Baba Nyonya Heritage Museum and Museum of History and Ethnography. Moreover, one of the famous places to visit is A Famosa- the most famous legacy from the time Malacca spent under Portuguese rule. It is the remaining of the Portuguese port, which was build to defend Malacca. Other than that, Malaysia also is well known for its rich in biodiversity. Gunung Mulu National Park situated in Sarawak is one of the places that were recognized due to its natural uniqueness. This mountain is Important both for its high biodiversity and for its karst features, Gunung Mulu National Park, on the island of Borneo in the State of Sarawak, is the most studied tropical karst area in the world. The 52,864-ha park contains seventeen vegetation zones, exhibiting some 3,500 species of vascular plants. Its palm species are exceptionally rich, with 109 species in twenty genera noted. The park is dominated by Gunung Mulu, a 2,377 m-high sandstone pinnacle. At least 295 km of explored caves provide a spectacular sight and are home to millions of cave swiftest and bats. The Sarawak Chamber, 600 m by 415 m and 80 m high, is the largest known cave chamber in the world. The property is home to one of the worlds finest examples of the collapse process in Kars tic terrain and provides outstanding scientific opportunities to study theories on the origins of cave faunas. The deeply-incised canyons, wild rivers, rainforest-covered mountains, spectacular limestone pinnacles, cave passages and decorations found within the property produce dramatic landscapes and breathtaking scenery that is without rival. These world cultural heritage sites are not only importance for the world to see, but the values also make it important to us individually. Nowadays, Culture heritage and natural heritage is increasingly endangered due to traditional cause of decay and even changing of social and economic conditions. Conserving the condition of the cultural heritage allow many benefits such as giving the property an international recognition thus allowing promotion of local and national pride. It also contributes to the identity and branding of territory, which is relevant in the age of globalization and fierce competition. By joining hands to protect and cherish the worlds natural and cultural heritage, it expresses a shared commitment in preserving our legacy for future generations. Preserving the world cultural heritage will develop awareness among the youngsters about the existence of it. Besides that, the importance of world cultural heritage also lies within the culture itself. The importance of culture lies in its close association with the living of the people. Different cultures of the world have brought in diversity in the ways of life of the people inhabiting different parts of the world. World heritage culture is important as it shape peoples attitude and personality and reflect ones cultural identity. To preserve the continuity of the culture for futute legacy and ensure the young generation appreciate the uniqueness of the culture. First importance is the culture heritage reflects the lifestyle and culture people living around it. For example,people living near the Kinabalu Park ,the culture will be based on forestry, higher altitude lifestyle like low temperature plants. The second reason is they will give an attraction from people around the world resulting an assimilation of new culture. For example, the Gunung Mulu is located in rural area,people around the world visits and try to learn the culture as well as they teach the locals new thing. In the nutshell, it is very important for us and to the world to preserve what our ancestors and peoples before us has left. We may not see what is coming for us in the future. The past might be the good source of guidance, and also good information to tell who we actually are.

Wednesday, October 2, 2019

Zeus: The man, the myth, the legend

Zeus: The man, the myth, the legend   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Throughout the pantheon of Greek and Roman myth many of the gods are depicted in only one, revered gaze. Zeus on the on the other hand is depicted as many things which include; the ruler of the other gods, a brother, a warrior, a tyrant, a just king, a vengeful deity, an adulterer and a rapist. Zeus embodies what many perceived to be perfect masculinity in antiquity. He was the target of deception and revenge, mostly from his angered wife Hera, but he was the target of many vengeful acts none the less. However the one aspect in Zeus canon that is most important in explaining why he was such an important figure in Mythology is that he was depicted as a father, even in myths where he was portrayed in another light such as a warrior or as a son attempting to usurp his fathers position, his patriarchal side always showed in some manner in many of the stories.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Zeus name in Greek comes from a root word meaning bright. It is interesting to note that the planet Jupiter, which is the same name as Zeus in Roman is typically the brightest object in the night sky, seems to be an interesting etymological comparison. Zeus took control of the sky when the Olympian gods inherited control over the world while his brothers Hades and Poseidon were given control over the underworld and the Oceans, respectively. Typically Zeus is associated with the lightening bolt, his weapon if choice, as well as the eagle, a majestic symbol of nobility. The Oak tree is also tied to Zeus as it is a sturdy tree that grows for hundreds of years.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Zeus was the youngest of the first generation Olympian gods which also included Hestia, Demeter, Hera, Hades, and Poseidon. When he was born Zeus was hidden to grow up on the island of Crete in order to prevent his father, Cronus, from eating him just as he did to his older siblings. Instead of eating Zeus, Cronus was tricked into eating a stone which in turn made him regurgitate all of his devoured children only then to be slain by Zeus who was protecting his siblings. This can be juxtaposed to a father who would protect his children. The Olympian gods ally together and fight all of the Titans from atop mount Olympus, this was known as the Titanomachy. This ten year war was aided not only by the Cyclopes, but the Hecatonchires as well. When the Olympian gods finally won the Titans were then imprisoned in Tartarus.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Zeus engaged in lascivious acts with goddesses which gave birth to many children which included; Aegipan, Persephone and Zargreus, Orion and Manes, Ares, Eileithyia, Eris, Hebe, Ersa and Carae, Limos, Apollo and Artimis, Hermes, Athena, The Muses Calliope, Clio, Erato, Euterpe, Melpomene, Polyhymnia, Terpsichore, Thalia, and Urania, Zagreus and Melinoe, Ersa, Nemean Lion and Pandia. There mothers were Aix, Anake, Demeter, Dione, Thalassa, Gaia, Hera, Eos, Eris, Leto, Maia, Metis, Mnemosyne, Persephone and Selene respectively. Themis who was the first wife of Zeus gave birth to Astraea, Nemisis, Horae, Auxo, Carpo, Thallo, Dike, Eirene, Eunomia, Pherusa, Euporie, Orthosie, and The fates Atropos Clotho and Lachesis (Wikipedia Zeus). In addition to having plenty of children with goddesses Zeus also had children with many mortals, these children include; Aeacus, Hercules, Amphion and Zethus, Arcas, Britomartis, Perseus, Tityas, Dardanus and Iasion. Minos, Rhadamanrhys and Sarpedon, Aglea, Euphrosyne and Thalia, Kronios, Spartaios and Kytos, Thebe, Epaphus and Keroessa, Sarpedon, Polydeuces, Castor and Helen of Troy, Lorcrus, Argus and Pelasgus, Alexander III of Macedon (Alexander the Great), Meliteus, Tantulus, Balius and Xanthus, Hellen, Dionysus, Lacedaemon, Palici, Litae, Tyche and Ate. The mortal mothers of these children of Zeus are; Aegina, Alcmene, Antipoe, Callisto, Carme, Danae, Elara, Electra, Europa, Eurynome, Himalia, Iodame, Io, Lamia, Laodamia, Leda, Maera, Niobe, Olympias, Othreis, Pluto, Podarge, Pyrrha, Semele Taygete and Thalia respectively (Wikipedia Zeus). The Gigantomachy was the battle of the Olympian gods against the giants. The Giants, who were born of the blood of Uranus spilling onto the Earth were half human and half serpentine creatures. This myth depicts Zeus in the warrior light because it was Zeus who fought the leader of the Giants Thyphoeus. Typhoeus was beaten by Zeus and thus so were the giants. They were imprisoned in Earth which to Greeks gave reason as to why volcanoes are scattered along the Earths surface. The fact that he fought Typhoeus alone exemplifies what many of the Greeks and Romans thought were how a warrior should behave, that and if he did not do so he would lose the stigma that he was the epitome of masculinity. The myths of Zeus are so widely varied and his behavior within the myths are just as varied that some have postulated that Zeus is the conglomeration of many minor gods who over time were blurred into one supreme being. In addition the many bizarre acts of Zeus can be a way for many people to justify their obscure behavior.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Zeus had relations not only with mortal females, but also mortal males. One of the most notable tales of this is that of Zeus and Ganymede. Ganymede was a slave boy who Zeus became infatuated with, one day Zeus sent eagles down to Earth to retrieve Ganymede and bring him to Olympus there he became a cup-bearer. That way he was always around when Zeus needed him to be. This is an example of how Zeus sometimes abused his power to get whatever he wanted. This tale also reflects how Roman society viewed homosexuality and accepted it the way they did.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In Ovids Metamorphoses the tale of the great flood is another fine example of Zeus wearing yet another hat. This myth Deals with ruler of Arcadia Lycaon and his tyrannical behavior. Lycaon thought he would serve Zeus one of his children as a sacrifice. As one would expect Zeus found this repulsive and decided to not only punish Lycaon, but the rest of humanity as well. He first transformed Lycaon into a wolf, it suited his personality. This was the typical style of most transformations in Ovids works. Zeus then decided to wipe the Earth clean of the human race and start fresh, thus the great flood much like the story of Noahs Ark. In the Greek version, there were however two survivors Deucalion and his wife Pyrrha. In order to repopulate the Earth they were instructed to throw the bones of their mother over their shoulder to repopulate the Earth, these instructions from the oracle had to be interpreted in order for the oracle to maintain that it was ne ver wrong. They Figured that the bones were actually rocks from mother Earth, this was the correct interpretation and the Earth was populated once more. In regards to Zeus this story once again shows his parental side due to the way he reacted to Lycaons transgression.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The myth of Zeus and his relationship with Callisto is one that shows how he can, when faced with urgency, can react for the betterment of others not just himself. The story goes that after Callisto was found to have a child with Zeus she was turned into a bear, after her son Arcas grew up he was in the woods and was confronted by her mother in bear form, he was about to kill her when Zeus stepped in and transformed then into constellations, these constellations were Ursa Major and Ursa Minor.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The tale of Zeus and Demeter shows Zeus as a just and understanding ruler. The story deals with Hades being given permission to take Persephone to the Underworld to be his wife, the bulk of the story deals with Demeter sulking and trying to figure out who kidnapped her daughter. Also in her anger she brings famine and drought upon the world. After hearing all the people crying out in hope due to hunger Zeus steps in and sends Hermes to retrieve Persephone, but she had already had eaten food in the underworld and if that occurs it is said that no one can leave. So in the end Persephone must spend a portion of every year with Hades in the underworld. This myth shows how Zeus is an understanding individual and how he does his best for the betterment of all under his all mighty rule.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  There are many other myths associated with Zeus such as him punishing Prometheus to having his liver eaten out of him regularly. Or the Zeus and his punishment for Tantalus and his blasphemous act of sacrificing his some to the gods. Works Referenced Hesiods Theogony, translated by Evelyn-White. Ancient / Classical History Ancient Greece Rome Classics Research Guide. Web. 09 Oct. 2009. . The Internet Classics Archive | Metamorphoses by Ovid. The Internet Classics Archive: 441 searchable works of classical literature. Web. 09 Oct. 2009. . Morford, Mark P. O., and Robert J. Lenardon. Classical Mythology. New York: Oxford UP, USA, 2006. Print. Zeus -. Wikipedia, the free encyclopedia. Web. 09 Oct. 2009. .

Loss of Dignity in Dulce et Decorum est and Refugee Blues :: essays research papers

Human dignity, every person in the world has at least some sense of human dignity, whether they choose to show it, however pitiful they think they are, every person has sense of dignity, of value. Losing one’s dignity can be painful, more painful than a physical blow. In Dulce et Decorum est, the writer, Wilfred Owen was a soldier fighting in World War One. He is writing about the horrors of being gassed by the enemy after fighting in the front lines, and ‘the old lie’: Dulce et Decorum est Pro Patria Mori, It is sweet and right to die for your country. Refugee Blues was written just before World War Two by W.H. Auden, who is writing about the Jews being exiled from Germany which ultimately ended up with them being hunted down even before the events of the Holocaust actually happened. In both poems, the poems are written in a first person perspective which gives the reader a sense of participation, especially in Refugee Blues, where at the end of each stanza the words ‘my dear’ is written. In Dulce et Decorum est, the initial lines of the poem states that the marching soldiers were, ‘Bent double, like old beggars under sacks, Knock-kneed, coughing like hags, we cursed through sludge,’ this takes the nobility out of war, and of course, giving the readers at that time period a sense of uncertainty to the title of the poem. The young soldiers are pictured to have lost their youth, health, and most importantly, their dignity. This is similar to how the Jews in Refugee Blues were like in the beginning of the poem, where they were homeless and exiled, like beggars, as in most societies beggars are not respected as they cannot support themselves without people giving them money. Therefore beggars must suffer losing their dignity in order to survive. Also, in Dulce et Decorum est, it shows that the soldiers were trying to get away from the front lines, ‘till on the haunting flares we turned our backs’. This is as if they were frightened of what lay behind them due to the word ‘haunting’, and in Refugee Blues this is displayed throughout the entire poem as the Jews were running away from Germany, but is really obvious in the second stanza. Running away from something you fear is also a form of loss of human dignity as it shows that you are frightened of the enemy and that they have power over you.

Tuesday, October 1, 2019

The Fire Ant :: essays research papers

The Fire Ant (general overview and personal perspectives)   Ã‚  Ã‚  Ã‚  Ã‚   The â€Å"Fire Ant† is one of the most feared migratory arthropods in North America. The first non-native species was introduced into the Port of Mobile, Alabama, starting in 1919, through soil ballast, from South American ships, being dumped ashore. The black fire ant (Solenopsis richteri Forel) arrived sometime in 1919, and the red fire ant (Solenopsis invicta Buren) sometime in the late 1930’s; both much more aggressive and harsh than their two sister species of fire ants, the Tropical fire ant (Solenopsis xyloni McCook) and the Southern fire ant (Solenopsis geminata Fabricius), which are considered native to North America. The presence of imported fire ants within United States boarders was first reported in 1929.   Ã‚  Ã‚  Ã‚  Ã‚  Currently, the IFA (imported fire ant) is found in eleven states (over 300 million acres) , with sporadic, isolated showings as far west as California and as far north as Kansas and Maryland. The surge in fire ant migration came right after world war two, with the housing boom. The migration of fire ants was mostly associated with the mass movement of grass sod and decorative plants for landscaping purposes. However, â€Å"In 1958, the Federal Fire Ant Quarantine was implemented [to] try to limit the spread of fire ants from the quarantined areas. Hay, sod, plants and used soil moving equipment must me inspected and/or treated before being moved out of the quarantine area.† The IFA migration methods include â€Å"†¦seasonal relocations, migration in nursery stock, natural flights, and after floods rafting on water. Ants can be blown by the wind 12 miles during mating flights. They can â€Å"hitchhike† on birds [or other animals] or mass togethe r to form a floating ball to ride out a flood.† It is estimated that a fire ant colony can expand 20-30 miles per year based on mating flights alone.   Ã‚  Ã‚  Ã‚  Ã‚  The IFA migration fear is due to damage to people, but also damage to crops and property. Currently, the IFA is known â€Å"†¦as damaging 57 different species of cultivated plants† including wheat, cotton, corn, sorghum seed, soybean, blueberry, peanut, sunflower, watermelon, cantaloupe, cucumber, pecan, eggplant, okra, strawberry, and potato in addition to property, fire ants have been associated with may outdoor electrical equipment, due to their strong attraction to electrical and magnetic fields and impulses. The effected items where fire ants have been known to nest and be found include: gasoline pumps, traffic lights, electrical and telephone transformers/boxes, air conditions (many, many cases) heat pumps, TV’s, computers, walls and plumbing insulation, water meters, insulation of electrical wiring causing electrical disruptions, and beside and beneath roadways. The Fire Ant :: essays research papers The Fire Ant (general overview and personal perspectives)   Ã‚  Ã‚  Ã‚  Ã‚   The â€Å"Fire Ant† is one of the most feared migratory arthropods in North America. The first non-native species was introduced into the Port of Mobile, Alabama, starting in 1919, through soil ballast, from South American ships, being dumped ashore. The black fire ant (Solenopsis richteri Forel) arrived sometime in 1919, and the red fire ant (Solenopsis invicta Buren) sometime in the late 1930’s; both much more aggressive and harsh than their two sister species of fire ants, the Tropical fire ant (Solenopsis xyloni McCook) and the Southern fire ant (Solenopsis geminata Fabricius), which are considered native to North America. The presence of imported fire ants within United States boarders was first reported in 1929.   Ã‚  Ã‚  Ã‚  Ã‚  Currently, the IFA (imported fire ant) is found in eleven states (over 300 million acres) , with sporadic, isolated showings as far west as California and as far north as Kansas and Maryland. The surge in fire ant migration came right after world war two, with the housing boom. The migration of fire ants was mostly associated with the mass movement of grass sod and decorative plants for landscaping purposes. However, â€Å"In 1958, the Federal Fire Ant Quarantine was implemented [to] try to limit the spread of fire ants from the quarantined areas. Hay, sod, plants and used soil moving equipment must me inspected and/or treated before being moved out of the quarantine area.† The IFA migration methods include â€Å"†¦seasonal relocations, migration in nursery stock, natural flights, and after floods rafting on water. Ants can be blown by the wind 12 miles during mating flights. They can â€Å"hitchhike† on birds [or other animals] or mass togethe r to form a floating ball to ride out a flood.† It is estimated that a fire ant colony can expand 20-30 miles per year based on mating flights alone.   Ã‚  Ã‚  Ã‚  Ã‚  The IFA migration fear is due to damage to people, but also damage to crops and property. Currently, the IFA is known â€Å"†¦as damaging 57 different species of cultivated plants† including wheat, cotton, corn, sorghum seed, soybean, blueberry, peanut, sunflower, watermelon, cantaloupe, cucumber, pecan, eggplant, okra, strawberry, and potato in addition to property, fire ants have been associated with may outdoor electrical equipment, due to their strong attraction to electrical and magnetic fields and impulses. The effected items where fire ants have been known to nest and be found include: gasoline pumps, traffic lights, electrical and telephone transformers/boxes, air conditions (many, many cases) heat pumps, TV’s, computers, walls and plumbing insulation, water meters, insulation of electrical wiring causing electrical disruptions, and beside and beneath roadways.

The South African Breweries

The South African Breweries has gone into partnership with Stop Hunger Now South Africa to make a campaign that contributes towards the poverty and hunger in Africa, specifically amongst students. This campaign's aim is to sell 8 packs of beer, and for each one sold, it will contribute towards a wholesome meal for a hungry student somewhere across Africa. With Africa having one of the highest poverty rates in the world, there are numerous amounts of people that go unfed daily. The SA Breweries and Stop Hunger Now campaign is aimed at all beer drinkers, but specifically students who are new to the drinking scene and are more likely to have an emotional impact on the advertisement as they see the poverty amongst the students around them daily. It is said that many students across Africa fail their studies as a result of hunger, and therefore this campaign's main focus is to help feed hungry students living in poverty all around Africa by selling more beer. The sole purpose of this campaign is to encourage beer drinkers to buy beer from SA Breweries, and specifically this â€Å"Beer for Africa† 8 pack, as it will help fund a good cause, as a part of the consumers money will go towards ensuring a student in poverty is fed a wholesome and nutritious meal. Clever tactics have been used in this campaign's advertisement to draw the audience's attention. A normal beer pack usually consists of 6 beers, and with this promotion the consumer will not only be supporting a good cause, but will also be getting two more beers. Consumers will therefore much rather buy the 8 pack from SA Breweries' â€Å"Beer for Africa† promotion because they are getting more for their money and get to feel as if they have made a difference at the same time. This article seems to be presenting the truth as the campaign has provided sufficient information in the advertisement to buy one's interest, and it is also widely available throughout all social media platforms. There is also a very small chance that a big company such as SA Breweries would present an advertisement as such with false information, as it will not only bring upon great inconvenience, but it will also look extremely bad on their reputation as a well establishes South African business. The target audience of this campaigns advertisement is people who drink beer, specifically young students who can relate to the cause behind the campaign through their peers. The advert that has been displayed across many large social media platforms is very successful and does not fail to get the message across to the audience. It is a well lay out advertisement with a very clear verbal context that makes it easy for anyone to receive the message intended and identify the cause. Although this campaign has none but good intentions, the way that the money is being raised has created many problems around the matter. The campaign does not violate any human rights, however the fact that they are using poverty to promote beer sales allows the audience to associate a negative feedback with the SA Breweries as it is as unethical. They are using a serious cause to market their beer in a population where binge drinking is an endemic problem, and many see this as a serious offense. If one is to really consider every aspect and detail of this advertisement, there could be serious offense taken. The fact that the campaign is specifically aimed at students could raise a social debacle as majority of the people who go unfed daily are not students. Another issue that could be raised by this advertisement is the fact that the hands being held out with food in them in the one image are black hands, and under them it says â€Å"2018 target= provide 1 million meals for students†. This could raise a serious issue as it is stereotyping that black students are the ones who are in poverty and in need of the meals. The SA Breweries and Stop Hunger Now Campaigns' advertisement is accessible through all social media platforms, including their Facebook page. It may also be found in bottle stores that stock their products and is open for all public to see